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My goal is to provide value to customers and drive our business by bringing teams together to deliver
user-centered solutions.
People
Successfully managed existing UX teams
Built a new UX team
Mix of research, design, visual design and UX writing
Culture of inclusiveness and collaboration
Recognized for innovation from the team
"Dip empowers everyone on the team to be a leader in their own way and encourages their ideas and unique skills. I think that's the key reason why we are a high performing team."
360 degree feedback
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Product
Led UX for 1.0 and mature products
Grew UX focus in product roadmap
Led Product design north star and presented to executives
Got significant improvement in usability SUS scores
Delivered Persona driven design
New Cloud Security product, grew to #3 in market in 3 years with $200 mm ARR
" CrowdStrike's Cloud Security product has gone from a new entrant to #3 in the market in under two years"
SC Magazine
Process
Established design ownership within UX team
Clear expectation setting with cross functional teams and timely delivery
Quarterly UX planning, prioritization and alignment with cross functional teams
Persona-driven design and validation through usage analytics, SUS
Good collab with PM, Eng and Sales in the design process
" It was the wild west before Dip joined. Now the UX team works on feature design a quarter ahead, user research is done and all stakeholders are involved. Its gotten really good"
VP Product Management
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